
Here are three recent wealth coaching case studies that take you
through the process from need to outcome. (Names and background
details have been changed to protect privacy.)
Case 1 - Kevin and Mary | Case
2 - Jenny and James | Case 3 - Ray and Marie
Case 1 - Kevin and Mary
Kevin and Mary are a typical professional
couple - highly intelligent, both working with a very high combined
income of nearly $300 000. They are in their mid-forties and have no
children. They have a wonderful lifestyle - demanding but
interesting clients, lots of overseas holidays, and are entertained
and entertain a lot.
Kevin and Mary came to us because they have no
money. That's right - in spite of the high incomes there is nothing
left over! The mortgage on the house is paid off but since that debt
was cleared no money has been saved or invested elsewhere.
Everything that is being earned is spent. Further, this couple had
no wealth creating assets - both had good careers and good incomes
but nothing that would drive the wealth that they wanted.
Kevin and Mary knew that they needed to be
doing better with their personal finances. They wanted to accumulate
wealth and have choices about how much they would work and what
lifestyle to pursue in the future. At the back of their minds was
the realisation that this could not continue - as soon as they
decreased their hours of work they wouldn’t have enough income to
live on if they continued to spend at the same level. Besides they
had other dreams - living overseas for periods, more leisure,
further study, etc.
Our job was to help them manage their
consumption and teach them the skills of investment. Some of that
investment needed to be in things that would give high returns -
they could afford to take some risks. They could not afford to do
nothing.
Their role was to learn what they needed to
know and to help each other sustain the motivation to make the
changes in spending that were needed….
What Kevin and Mary achieved:
-
A plan that showed that they could save and
invest $100 000 p.a. and an agreement on all of the necessary
actions to be taken to make that possible.
-
A planned and positive view of their
financial futures.
-
A budget that reduced their monthly
consumption by $5 000 ('gaining' them $60 000 p.a. towards their
planned investments).
-
Career coaching that resulted in additional
income of over $50 000 between them (put into investments).
-
Made initial investments into Property and
Shares in year 1.
-
Considerable learning about personal
finance and investment analysis.
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Case 2 - Jenny and James
Jenny and James are a couple in their late
thirties. They are both well-trained professionals who have held a
variety of senior executive positions. Jenny has a very senior (and
well-paid) marketing position and James has left the corporate world
to write full-time. They have two teenage children, both of whom are
doing well and giving no more trouble than most teenagers.
Jenny and James had earned well all of their
working lives, and had received an inheritance when Jenny's parents
had died in a car crash seven years ago. They own a small orchard
together with their home - a valuable property. It is also very
time-consuming and they continue to spend quite a bit on
improvements, upkeep and some paid help, as they are both very busy.
They came to us because they wished to become
financially free. Their lifestyle could only be sustained if Jenny
continued to work 60 hours a week. In addition she was required to
travel overseas frequently - something neither of them enjoyed and
which put a strain on the whole family. They wanted a lifestyle that
allowed both of them time together without the need to work so hard.
They felt that, given their abilities, they should be able to have
the freedom and the income to enjoy life to the full. With the kids
soon to become independent, they knew that this was the time to act.
Our job was to help them to create enough
wealth so that within ten years they could both be free to live the
lives they wanted…
Their job was to make some of the difficult
choices between their current lifestyle and what they wanted for the
future…
What James and Jenny achieved:
-
A plan to get their money working so that
they can be financially free within 10 years
-
A decision to release the value in the
orchard/lifestyle block so that it could be used to generate
wealth through property investment. This would also have them
closer to the kids' schools.
-
The knowledge, skills and contacts they
need to create wealth through a property investment portfolio.
-
A restructuring of Jenny's career to allow
her to travel less and to derive more income from her many
skills.
^Top
Case 3 - Ray and Marie
Ray and Marie are in their fifties, a wealthy,
self-made couple. Between them they have established a successful
business and an extensive property portfolio as well as raising four
kids. They take frequent trips overseas in connection with their
business interests but generally live a fairly modest lifestyle.
What's the problem you might ask? Well, they
found themselves on a treadmill. Rich but not free. The business was
very time-consuming. Finding and keeping a suitable general manager
had proved difficult and Marie spent nearly all her time at the
office - dealing with suppliers, customers and their large staff.
The industry is very competitive and she was very wary of taking her
eye off it. All her business systems were home-built - it was
difficult for her to see where to take the business from there -
sell? expand? take on a partner?
Ray was equally absorbed in his property
portfolio. He had several industrial and residential properties
which he managed himself, frequently doing additions and alterations
to add value – all very time-consuming. In addition, the portfolio
had not been particularly well structured so Ray was busy trying to
sell several properties and replace them with others more suitable.
At times, Ray was sailing quite close to the wind in terms of his
levels of debt.
Ray and Marie came to us because, in spite of
their paper wealth, they seemed unable to clarify their dream
future. They were struggling to work out the lifestyle they wanted
for the future and found themselves going around in circles working
very hard but not getting a 'better life'. They knew they needed to
make some tough decisions about the future of the business and about
respective roles and work commitments. They also sensed that they
should 'have it all' but somehow that eluded them.
Our job was to help them talk to each other
more productively and work through a compelling vision of a future
that they could both share and that would make each of them, and the
family as a whole, happy. We also needed to help them restructure
the business and the property portfolio so that each could thrive
but with less demand on their time and less risk to their already
happy financial position.
What Ray and Marie achieved:
-
Clarification of what is important to each
of them and agreement on a shared vision of the future.
-
A plan that allows them to move from
'moneyed but trapped' to 'wealthy, free, and fulfilled' within
two years.
-
A decision to take on a partner in the
business (Ray's brother was a possibility).
-
Agreement that Marie would take a step back
from the business, so that she would work ON the business, not
IN it.
-
A radical restructuring of the property
portfolio, reducing risk and making the portfolio much stronger.
-
Personal development plans that allow Ray
and Marie to each pursue more of the interests that excite them.
^Top
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