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Here are three recent wealth coaching case studies that take you through the process
from need to outcome. (Names and background details have been changed to protect
privacy.)
Case 1 - Kevin and Mary | Case 2 - Jenny and
James | Case 3 - Ray and Marie
Case 1 - Kevin and Mary
Kevin and Mary are a typical professional couple - highly
intelligent, both working with a very high combined income of nearly $300 000.
They are in their mid-forties and have no children. They have a wonderful lifestyle
- demanding but interesting clients, lots of overseas holidays, and are entertained
and entertain a lot.
Kevin and Mary came to us because they have no money. That's
right - in spite of the high incomes there is nothing left over! The mortgage
on the house is paid off but since that debt was cleared no money has been saved
or invested elsewhere. Everything that is being earned is spent. Further, this
couple had no wealth creating assets - both had good careers and good incomes
but nothing that would drive the wealth that they wanted.
Kevin and Mary knew that they needed to be doing better with
their personal finances. They wanted to accumulate wealth and have choices about
how much they would work and what lifestyle to pursue in the future. At the
back of their minds was the realisation that this could not continue - as soon
as they decreased their hours of work they wouldn’t have enough income
to live on if they continued to spend at the same level. Besides they had other
dreams - living overseas for periods, more leisure, further study, etc.
Our job was to help them manage their consumption and teach
them the skills of investment. Some of that investment needed to be in things
that would give high returns - they could afford to take some risks. They could
not afford to do nothing.
Their role was to learn what they needed to know and to help
each other sustain the motivation to make the changes in spending that were
needed….
What Kevin and Mary achieved:
-
A plan that showed that they could save and invest $100
000 p.a. and an agreement on all of the necessary actions to be taken to
make that possible.
-
A planned and positive view of their financial futures.
-
A budget that reduced their monthly consumption by $5
000 ('gaining' them $60 000 p.a. towards their planned investments).
-
Career coaching that resulted in additional income of
over $50 000 between them (put into investments).
-
Made initial investments into Property and Shares in
year 1.
-
Considerable learning about personal finance and investment
analysis.
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Case 2 - Jenny and James
Jenny and James are a couple in their late thirties. They
are both well-trained professionals who have held a variety of senior executive
positions. Jenny has a very senior (and well-paid) marketing position and James
has left the corporate world to write full-time. They have two teenage children,
both of whom are doing well and giving no more trouble than most teenagers.
Jenny and James had earned well all of their working lives,
and had received an inheritance when Jenny's parents had died in a car crash
seven years ago. They own a small orchard together with their home - a valuable
property. It is also very time-consuming and they continue to spend quite a
bit on improvements, upkeep and some paid help, as they are both very busy.
They came to us because they wished to become financially
free. Their lifestyle could only be sustained if Jenny continued to work 60
hours a week. In addition she was required to travel overseas frequently - something
neither of them enjoyed and which put a strain on the whole family. They wanted
a lifestyle that allowed both of them time together without the need to work
so hard. They felt that, given their abilities, they should be able to have
the freedom and the income to enjoy life to the full. With the kids soon to
become independent, they knew that this was the time to act.
Our job was to help them to create enough wealth so that
within ten years they could both be free to live the lives they wanted…
Their job was to make some of the difficult choices between
their current lifestyle and what they wanted for the future…
What James and Jenny achieved:
-
A plan to get their money working so that they can be
financially free within 10 years
-
A decision to release the value in the orchard/lifestyle
block so that it could be used to generate wealth through property investment.
This would also have them closer to the kids' schools.
-
The knowledge, skills and contacts they need to create
wealth through a property investment portfolio.
-
A restructuring of Jenny's career to allow her to travel
less and to derive more income from her many skills.
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Case 3 - Ray and Marie
Ray and Marie are in their fifties, a wealthy, self-made
couple. Between them they have established a successful business and an extensive
property portfolio as well as raising four kids. They take frequent trips overseas
in connection with their business interests but generally live a fairly modest
lifestyle.
What's the problem you might ask? Well, they found themselves
on a treadmill. Rich but not free. The business was very time-consuming. Finding
and keeping a suitable general manager had proved difficult and Marie spent
nearly all her time at the office - dealing with suppliers, customers and their
large staff. The industry is very competitive and she was very wary of taking
her eye off it. All her business systems were home-built - it was difficult
for her to see where to take the business from there - sell? expand? take on
a partner?
Ray was equally absorbed in his property portfolio. He had
several industrial and residential properties which he managed himself, frequently
doing additions and alterations to add value – all very time-consuming.
In addition, the portfolio had not been particularly well structured so Ray
was busy trying to sell several properties and replace them with others more
suitable. At times, Ray was sailing quite close to the wind in terms of his
levels of debt.
Ray and Marie came to us because, in spite of their paper
wealth, they seemed unable to clarify their dream future. They were struggling
to work out the lifestyle they wanted for the future and found themselves going
around in circles working very hard but not getting a 'better life'. They knew
they needed to make some tough decisions about the future of the business and
about respective roles and work commitments. They also sensed that they should
'have it all' but somehow that eluded them.
Our job was to help them talk to each other more productively
and work through a compelling vision of a future that they could both share
and that would make each of them, and the family as a whole, happy. We also
needed to help them restructure the business and the property portfolio so that
each could thrive but with less demand on their time and less risk to their
already happy financial position.
What Ray and Marie achieved:
-
Clarification of what is important to each of them and
agreement on a shared vision of the future.
-
A plan that allows them to move from 'moneyed but trapped'
to 'wealthy, free, and fulfilled' within two years.
-
A decision to take on a partner in the business (Ray's
brother was a possibility).
-
Agreement that Marie would take a step back from the
business, so that she would work ON the business, not IN it.
-
A radical restructuring of the property portfolio, reducing
risk and making the portfolio much stronger.
-
Personal development plans that allow Ray and Marie to
each pursue more of the interests that excite them.
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